Adobe Illustrator Color Wheel

The colors companies use in their designs are important because different color are associated with different feelings and ideas, sending different messages to the viewer.  If companies don't know the meanings of the colors they're using, they could end up sending the wrong message about their product.

Red - blood, war, power, love

Green - nature, growth, healing, money

Blue - water, truth, wisdom, tranquility

Black - elegance, death, evil, mystery

White - safety, purity, light, cleanliness

Purple - royalty, luxury, ambition, wealth

Yellow - sunshine, joy, intellect, energy

Orange - enthusiasm, fascination, creativity, success 

Brown - stability, masculinity, reliability, approachability 

Color Wheel Pro

Sensational Color

Logo Color Use

This is the logo used to represent BP gas stations. It uses the colors green, yellow-green, and yellow, which are analogous colors.  The yellow and white in the logo could represent "the light", the sun, peace, and happiness, which could make people want to go to their gas station.  The green could represent harmony and safety, insuring that people who go to their gas station will be satisfied and well protected.